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The original item was published from 4/1/2016 12:36:47 PM to 4/30/2016 12:00:01 AM.

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Posted on: April 1, 2016

[ARCHIVED] City Launches Nationwide Advertising Campaign

The City of South Lake Tahoe launches nationwide advertising campaign to bring people to Tahoe. Commencing March 30, 2016 a commercial spot produced for the City of South Lake Tahoe will be broadcast nationwide on the cable sports channels of Altitude Sports and Entertainment, American Sports Network and several individual television stations in select markets.

Watch commercial at https://youtu.be/zVAnht8NYZg

“We have been looking for a means in which to tell the country that Tahoe is back”, states Tracy Franklin, Public Information Officer for the City of South Lake Tahoe. “With the excellent snow conditions around the basin the ski season will extend well into May. But there is more to Tahoe than just snow and sun, Tahoe is a community at work.”
Dreu Murin, General Manager of Mountain Resort Television, remarked “By coincidence, we as two local start-up companies, Athlete Exchange, Inc. and its affiliate Mountain Resort Television, have been working on a new campaign entitled Tahoe at Work. We locally produce a television show called Athlete Exchange: The Line, hiring Tahoe people and using Tahoe Celebrity talent.” The show is aired daily on Mountain Resort Television in Reno-Tahoe and now nationally on Altitude Sports and Entertainment. “The show found an early audience, and now has three seasons and a total of seventy-one shows, that have been produced out of Zephyr Cove since the fall of 2014.” The first season of the series received a Telly Award for Action Sports Excellence in June 2015.
“The City of South Lake Tahoe wants to get the word out. Mountain Resort Television, also, wants to get the word out, so we joined forces”, states Franklin, “The City had the commercial spot produced and Mountain Resort Television agreed to air the commercial spot nationwide, free of charge to the City. Everyone on the project knows that if we work together, we will most certainly be back and in style”.

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